Neuromarketing - Where Brain Science and Marketing Meet

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict When People Will Buy. While we haven't perused the full study details, which appear in Neuron in Neural…

A couple of weeks ago, columnist John Walsh of London's The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our…

A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the…

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants…

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry…

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in…