Neuromarketing - Where Brain Science and Marketing Meet

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is one of these wacky and unsupportable leaps or the Next Big Thing. The firm's press release, BrandMillion? Pays…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants…

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry…

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement…

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press,…