Neuromarketing - Where Brain Science and Marketing Meet

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We're a long way from effective mind reading, but researchers have taken a step in that direction by predicting the intention of subjects with reasonable accuracy. Now researchers have…

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI…

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of…

While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting…

Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we're in one of the up cycles. Notably, TIME has published Marketing…

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad…