Neuromarketing - Where Brain Science and Marketing Meet

Every human culture has developed some kind of art, and scientists puzzling over art's appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego's Center for Brain and Cognition, along with colleage William Hirstein, some years ago proposed eight laws of artistic experience:1. The "peak shift…

I'm still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I've run…

One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the…

Last May, we posted Food Ads: How Brains Respond, which discussed research showing that images of food triggered a response in the brain’s reward centers. Now,…

The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and…

Using fMRI, functional magnetic resonance imaging, to create colorful maps of brain activity has pervaded almost every area of neuroscience research, not to…

There's a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly…

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product…

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New…

The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has…