Neuromarketing - Where Brain Science and Marketing Meet

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects and monitored their brain activity with an fMRI scanner. The sounds were either positive in nature (laughter,…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement…

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press,…

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust…

When we wrote Brain Branding post yesterday, most of the mainstream press hadn't picked up on the unassuming press release from the Radiological Society of…

How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand…

Mere exposure to money imagery can make you more antisocial and more greedy, according to research.

Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting…

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of…

Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else…