Neuromarketing - Where Brain Science and Marketing Meet

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will provide a counter-example, but I don't recall the fictional secret agent ever giving a public speech.…

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques.…

If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to…

Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!

Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with…

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer,…

Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment…

Here's some of the best stuff I found since last week... add your own great find in a comment!