Books about or related to brain science or neuromarketing.
Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
“The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.”
This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on his behalf), sets the tone for Unconscious Branding. Van Praet isn’t your stereotypical ad guy, even though he’s a top exec at Deutch LA and has worked big-time clients on iconic campaigns. […]
The number of shopping days before Christmas is shrinking, but books – both electronic and paper – can still be ordered in time for either gift-giving or your own holiday reading. I’d love to personally sign every copy of Brainfluence, but with the Kindle and other e-versions, not to mention audiobooks, that’s impossible. Even signing hardcovers can be difficult what with shipping books around the country. […]
The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind). […]
I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been sold. I was careful not to get TOO excited, as Portuguese and Spanish rights for the book have been sold but, as far as I know, the actual books haven’t appeared. So, I was REALLY surprised when a few hours after learning of the rights sale a reader told me he had just downloaded the audiobook version of Brainfluence! […]
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.
Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves.
Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you are, or want to be, an entrepreneur, though, or even a corporate “intrapreneur,” this book will provide inspiration combined with practical advice.